Google Ads, Meta Ads, ad creative, and website optimization, all run by one person.
Set monthly fee, not a percentage of your ad spend or revenue.
No agency onboarding. No coordinating separate contractors. I start immediately so you start seeing returns fast.
In the first 48 hours, you’ll receive detailed audits of your Google and Meta Ad accounts.
This includes a list of immediate action items, areas for improvement, and recommendations with timelines.
In the first 14 days, you’ll receive a full-funnel strategy that details how I’ll create awareness, generate sales, and keep customers engaged.
This plan is the foundation of our marketing efforts.
In the first 30 days, I will launch new campaigns and optimize existing ones on all ad platforms.
The goal is to build upon what’s working and fill gaps where needed. This isn’t a rip and replace approach.
Full-Funnel Marketing Strategy
To scale, you need to focus on more than just bottom-of-funnel acquisition. I build a full-funnel marketing strategy that targets customers at every stage of their buying journey.
That includes persona development, precise targeting, cross-channel remarketing, and high-intent search. You’ll know exactly how each platform and campaign is influencing revenue.
Google & Meta Ads
Google and Meta are the primary marketing channels for customer awareness and acquisition. I work with you to create the ads, refine the messaging, and nail the targeting.
I also handle all technical setup to ensure data is flowing correctly. This includes Google Merchant Center, Google Analytics, Google Tag Manager, and integrations with Shopify or your e-commerce platform.
Your ad creative is the driving factor in the success of your ads. Creative fatigue kills campaigns, which means you need to update your ads and try new concepts often.
I develop your ad creative for Google and Meta. We’ll work together to ensure the creative is on brand and tells a compelling story about your product.
Website Optimization
I build custom landing pages or optimize your existing ones to ensure a seamless experience from click to purchase.
Optimization is an ongoing process. It’s done by making data-driven decisions and using tools to understand exactly how people are engaging on your website.
Gotham Writers Workshop is an e-commerce service business that sells online educational programs with multiple class formats and fluctuating demand throughout the year. AOV is over $400.
The business requires precise budget management and keyword targeting to remain profitable during both high-enrollment and low-enrollment periods.
Google Ads performance improved steadily year over year while increasing spend strategically.
Profitable growth was driven by disciplined budget control, intent-driven structure, and continuous optimization.
After proving the approach with Google Ads, Meta Ads were introduced Q4 2025 to replicate the success.
Implementing Google and Meta campaigns across platforms has led to an increase in performance across the board.
Most e-commerce Founders I talk to set up their marketing in one of two ways:
To the large agencies, they are typically one of many clients. They struggle to get priority. They’re handed off to junior staff. They see pretty decks but results aren’t there.
With separate contractors, each channel operates independently. There is no full-funnel marketing strategy. Each contractor blames the other for lack of performance. Scaling feels impossible.
These are the exact challenges I’m solving with OneUp Growth.
Before transitioning my career to e-commerce, I spent 20+ years as a marketing executive at high-growth B2B SaaS companies, including two that were acquired, where I was the one responsible for performance, budget efficiency, and ROI.
Now, I’m taking those skills to help e-commerce Founders scale their business.
I’m Google and Meta certified and take on a limited number of clients so I stay in the accounts myself.
If you want a partner for your digital advertising, let’s talk.
“Jeff’s work has translated directly into meaningful, measurable business results. His professionalism, attention to detail, and optimism make him a trusted partner.”
“Jeff is like a finely-tuned sports car—responsive, reliable, powerful. You’ll meet your destination goals with more speed and efficiency than you can imagine. And he makes it a fun ride.”
“Jeff is truly an exceptional marketer. His efforts led to years of explosive growth for our company. I highly recommend him.”
“Jeff brings a rare combination of strategic thinking and hands-on execution to e-commerce. He improves systems, scales growth, and delivers results you can see in the bottom line.”
“Jeff transformed our marketing efforts and established a foundation for lasting success. His leadership is exceptional.”
“Jeff has become my go-to recommendation for clients needing Google Ads support. I’ve referred several clients to him and will continue to do so in the future.”
“Jeff’s work ethic, willingness to take initiative, and ability to maximize the resources at his disposal contributed significantly to our sales growth and formation of our marketing capabilities.”
“Jeff brought much-needed energy, creativity and rigor to our marketing initiatives, and established crucial frameworks for production, reporting, and user acquisition.”
“Jeff represents someone that can fuse the understanding and strategy of how to build a demand operation. I can’t endorse him highly enough.”
“Jeff’s knowledge, interest and capabilities extend beyond that of his core expertise, as he understands preeminent business goals and personifies the phrase team player.”
“Jeff exceeded every expectation from both myself and the rest of the management team.”
“Jeff’s process, with his focus on data and the customer, provided scalable results that helped drive the growth of our company.”
“Jeff brought structure and results to a relatively new marketing department. We had record highs in pipeline generated, net new leads and deals closed. He was instrumental in making that happen.”
“Jeff is a great marketer whose incredible knowledgeable about everything to growth marketing and lead acquisition helped us get in touch with the most valuable strategic accounts.”
“Jeff came on to our team when we never had a growth marketer before. He has an ability to think both metrics driven and creatively. We are a better company because of him.”
“Jeff helped build a foundation for growth marketing at GLG.”
Ready to boost pipeline and conversions? Access hands-on resources including new survey data from 100 sellers and an interactive tour to learn how AI agents can fill your sales funnel.
