Everything you need to rapidly accelerate your growth through digital marketing.
Google & Meta Ads, website optimization, and full-funnel marketing strategy.
Direct, expert-level management designed to drive consistent, measurable results.
In the first 48 hours, you’ll receive detailed audits of your Google and Meta Ad accounts.
This includes a list of immediate action items, areas for improvements, and recommendations with timelines.
In the first 14 days, you’ll receive a full-funnel strategy that details how we will create awareness, generate sales, and keep customers engaged
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This plan is the foundation of our marketing efforts.
In the first 30 days, we will launch new campaigns and optimize existing ones on all ad platforms.
The goal is to build upon what’s working and fill gaps where needed. This isn’t a rip and replace approach.
Full-Funnel Marketing Strategy
To scale, you need to focus on more than just bottom-of-funnel acquisition. We build a full-funnel marketing strategy that targets customers at every stage of their buying journey.
That includes persona development, precise targeting, cross-channel remarketing, and high-intent search. You’ll know exactly how each platform and campaign is influencing revenue.
Google & Meta Ads
Google and Meta are the primary marketing channels for customer awareness and acquisition. We work with you to create the ads, refine the messaging, and nail the targeting.
We also handle all technical setup to ensure data is flowing correctly. This includes Google Merchant Center, Google Analytics, Google Tag Manager, and integrations with Shopify or your e-commerce platform.
We build custom landing pages or optimize your existing ones to ensure a seamless experience from click to purchase.
Optimization is an ongoing process. It’s done by making data-driven decisions and using tools to understand exactly how people are engaging on your website.
Ongoing Experimentation
Experimentation is at the core of our approach to marketing. We are constantly running experiments to optimize each stage of the funnel, each campaign, and each asset.
We are not a set-it-and-forget-it agency. We are actively looking for ways to make your budget go further and generate more revenue.
Gotham Writers Workshop is an e-commerce business that sells online educational programs with multiple class formats and fluctuating demand throughout the year.
The business requires precise budget management and keyword targeting to remain profitable during both high-enrollment and low-enrollment periods.
Google Ads performance improved steadily year over year while increasing spend strategically.
Profitable growth was driven by disciplined budget control, intent-driven structure, and continuous optimization.
After proving the approach with Google Ads, Meta Ads were introduced November 2025 to replicate the success.
Implementing Google and Meta campaigns across platforms has led to an increase in performance across the board.
Most e-commerce brands I talk to are spending on digital advertising without knowing what’s working. That makes scaling risky and challenging, with many starts and stops along the way.
I’ve spent 20+ years as a marketing executive at high-growth B2B SaaS companies, including two that were acquired, where I was the one responsible for performance, budget efficiency, and ROI. In 2020, I founded OneUp Growth.
OneUp Growth helps e-commerce brands grow profitably through digital marketing.
I’m Google and Meta certified and take on a limited number of clients so I stay in the accounts myself.
If you want a partner for your digital advertising, let’s talk.
“Jeff’s work has translated directly into meaningful, measurable business results. His professionalism, attention to detail, and optimism make him a trusted partner.”
“Jeff brings a rare combination of strategic thinking and hands-on execution to e-commerce. He improves systems, scales growth, and delivers results you can see in the bottom line.”
“Jeff is truly an exceptional marketer. His efforts led to years of explosive growth for our company. I highly recommend him.”
“Jeff has become my go-to recommendation for clients needing Google Ads support. I’ve referred several clients to him and would continue to do so in the future.”
“Jeff transformed our marketing efforts and established a foundation for lasting success. His team and leadership are exceptional.”
“Jeff’s work ethic, willingness to take initiative, and ability to maximize the resources at his disposal contributed significantly to our sales growth and formation of our marketing capabilities.”
“Jeff is like a finely-tuned sportscar—responsive, reliable, powerful. You’ll meet your destination goals with more speed and efficiency than you can imagine. And he makes it a fun ride.”
“Jeff brought much-needed energy, creativity and rigor to our marketing initiatives, and established crucial frameworks for production, reporting, and user acquisition.”
“Jeff represents someone that can fuse the understanding and strategy of how to build a demand operation. I can’t endorse him highly enough.”
“Jeff’s knowledge, interest and capabilities extend beyond that of his core expertise, as he understands preeminent business goals and personifies the phrase team player.”
“Jeff exceeded every expectation from both myself and the rest of the management team.”
“Jeff’s process, with his focus on data and the customer, provided scalable results that helped drive the growth of our company.”
“Jeff brought structure and results to a relatively new marketing department. We had record highs in pipeline generated, net new leads and deals closed. He was instrumental in making that happen.”
“Jeff is a great marketer whose incredible knowledgeable about everything to growth marketing and lead acquisition helped us get in touch with the most valuable strategic accounts.”
“Jeff came on to our team when we never had a growth marketer before. He has an ability to think both metrics driven and creatively. We are a better company because of him.”
“Jeff helped build a foundation for growth marketing at GLG.”
Ready to boost pipeline and conversions? Access hands-on resources including new survey data from 100 sellers and an interactive tour to learn how AI agents can fill your sales funnel.
